VUOCETO
01/24
Located in Barcelona’s ever-evolving neighborhood of Poblenou, Vuoceto is a third space that offers a digital and physical experience for creatives to collaborate and play in a welcoming and inclusive space.
Branding. Art Direction. Environmental Graphics.
Adobe Illustrator + Adobe Photoshop
Visual Approach. Inspired by the silhouette of the children’s game hopscotch, Vuoceto uses shape and color to emphasize playfulness, fun and experimentation.
Brand Elements. Guided by rhythm, letters from the logo can be arranged in versatile compositions that extend the brand elements to different mediums, from social media posts layouts to merch.
Environmental Graphics. The physical store would include environmental graphics that inspire the brand’s personality as well as it’s mission: invite guests to reconnect with the play aspect of creativity without expectations, just curiosity.
